oa Journal of Marketing - Cashing in on cars
|Article Title||Cashing in on cars|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2006|
|Pages||1 - 6|
|Issue||Jun / Jul 2006|
State incentives to promote profitable local manufacture and exports started to turn around South Africa's then troubled motor industry in the early 1990s. But it is in the past three years that economic factors have turned our car market on its head.
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