Journal of Marketing - Aug / Sep 2006
Volumes & issues
Aug / Sep 2006
Source: Journal of Marketing 2006, pp 1 –5 (2006)More Less
South Africa made the fundamental shift to overnight TAMS audience ratings last month and while advertising agencies, media owners and broadcasters all agree the change was inevitable, there are many practical reasons for the industry's apparent hesitation in embracing the new system.
Author Andrew MaggsSource: Journal of Marketing 2006 (2006)More Less
'A mother will seek out information in order to do the best for her baby. The instinctual behaviour of a mother to provide the best for her baby is one of the cornerstones of a marketing philosophy that has allowed William Wertheim Aymes, Head of NUK, to establish the brand as a clear market leader in its category of baby feeding accessories.
Source: Journal of Marketing 2006, pp 14 –15 (2006)More Less
If the world thanks Italy for introducing pizza, and no visitor leaves Paris without snacking on a fluffy crepe, then South Africa's culinary contribution is a little more, well, iffy. After all, who would imagine that a nation would fall in love with chewing on sticks of dried meat?
Author Grace HardingSource: Journal of Marketing 2006 (2006)More Less
The role of internal marketing is to facilitate the building of a relationship with employees. It is selling inside the organization. And it's an important role - Fortune 500's top 200 companies spend three times more on internal communications than the bottom companies do.
Author Heidi BrauerSource: Journal of Marketing 2006, pp 24 –25 (2006)More Less
I found a lovely article the other day that is aimed at helping 'the serious B&B innkeeper' to operate a successful B&B. Kit Cassingham writes : 'As you wish' should be the innkeeper's motto. The meaning of hospitality is found in the customer service you provide your guests...learn the language of service, and teach it to your staff, and enjoy your profits and success'.
Author Chris MoerdykSource: Journal of Marketing 2006, pp 30 –31 (2006)More Less
Listening to a fascinating radio talk show programme recently, I came to the conclusion that the Proudly South African organization had not done a particularly good job of educating consumers as to what message precisely is supposed to be communicated when companies carry its logo.
Author Jeremy SampsonSource: Journal of Marketing 2006, pp 32 –33 (2006)More Less
Who is Dave Nichol? Not too many of our readers could answer that question. But here is a man who was involved in a movement that continues to make waves, something called No Name brands. To many in branding, a no name brand is an oxymoron, something described in my dictionary as: 'a combination of contradictory or incongruous words.'
Source: Journal of Marketing 2006 (2006)More Less
There has been much criticism of Talk Radio 702's successful bid to obtain an FM licence in the Gauteng region, but Primedia Broadcasting believes the decision was reasonable and practical considering the broadcast difficulties it has experienced in the last few years.