oa Journal of Marketing - The day after the World Cup...



Four years may seem like a long time, but in reality 2010 and the Soccer World Cup in South Africa will be here before we know it. It will be the biggest sporting event ever seen in our country and many savvy marketers will be looking to maximize their adspend, particularly their television investment. Already we've seen a bank and cell phone service provider commit mega millions to this event.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error