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oa Journal of Marketing - The day after the World Cup...

 

Abstract

Four years may seem like a long time, but in reality 2010 and the Soccer World Cup in South Africa will be here before we know it. It will be the biggest sporting event ever seen in our country and many savvy marketers will be looking to maximize their adspend, particularly their television investment. Already we've seen a bank and cell phone service provider commit mega millions to this event.

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/content/mfsa1/2006/08/EJC74467
2006-08-01
2016-12-06
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