oa Journal of Marketing - The market for advertisers
|Article Title||The market for advertisers|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||50 - 51|
|Issue||Aug / Sep 2006|
It's as old as the industry itself : the chasm between marketers and advertisers. Yet surely this divide should be easing as the industry changes rapidly in the current global marketplace?
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