oa Journal of Marketing - Association for Communication and Advertising
|Article Title||Association for Communication and Advertising|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Issue||Aug / Sep 2006|
After nearly a year at the ACA, I have come to appreciate the diversity and robustness of this dynamic advertising industry. Indeed, there is never a dull moment in the life of the association, and every challenge is a test of the industry's commitment to the cause.
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