1887

oa Journal of Marketing - Y'ello soccer

Volume 2006, Issue 08
  • ISSN : 1811-9565

 

Abstract

In anybody's book $65m is a handsome amount of money. But to pay that on a single sponsorship alone seems marketing madness. The executives of MTN don't seem to think so.

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/content/mfsa1/2006/08/EJC74473
2006-08-01
2017-06-23

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