oa Journal of Marketing - Y'ello soccer
|Article Title||Y'ello soccer|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||46 - 47|
|Issue||Aug / Sep 2006|
In anybody's book $65m is a handsome amount of money. But to pay that on a single sponsorship alone seems marketing madness. The executives of MTN don't seem to think so.
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