oa Journal of Marketing - High on a tilltop
|Article Title||High on a tilltop|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Issue||Aug / Sep 2006|
It is not very often that someone comes up with a whole new medium. Especially not one that, they claim, reaches more people than any other. They have, you might think, a grasp on reality similar to Jacob Zuma's on acceptable sexual conduct.
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