oa Journal of Marketing - War of words
|Article Title||War of words|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||40 - 41|
|Issue||Aug / Sep 2006|
Media24, publishing arm of media giant Naspers, has again lost a court case to smaller, family controlled rival Ramsay, Son and Parker, over a travel and adventure magazine title. But a broader and more important battle looms and will be decided on the news stands..
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