oa Journal of Marketing - The new wave
|Article Title||The new wave|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Issue||Aug / Sep 2006|
There has been much criticism of Talk Radio 702's successful bid to obtain an FM licence in the Gauteng region, but Primedia Broadcasting believes the decision was reasonable and practical considering the broadcast difficulties it has experienced in the last few years.
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