oa Journal of Marketing - Brands with no names
|Article Title||Brands with no names|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||32 - 33|
|Issue||Aug / Sep 2006|
Who is Dave Nichol? Not too many of our readers could answer that question. But here is a man who was involved in a movement that continues to make waves, something called No Name brands. To many in branding, a no name brand is an oxymoron, something described in my dictionary as: 'a combination of contradictory or incongruous words.'
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