oa Journal of Marketing - Future marketing
|Article Title||Future marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||30 - 31|
|Issue||Aug / Sep 2006|
Listening to a fascinating radio talk show programme recently, I came to the conclusion that the Proudly South African organization had not done a particularly good job of educating consumers as to what message precisely is supposed to be communicated when companies carry its logo.
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