oa Journal of Marketing - 'As you wish' or FCTPOV



I found a lovely article the other day that is aimed at helping 'the serious B&B innkeeper' to operate a successful B&B. Kit Cassingham writes : 'As you wish' should be the innkeeper's motto. The meaning of hospitality is found in the customer service you provide your guests...learn the language of service, and teach it to your staff, and enjoy your profits and success'.


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