1887

oa Journal of Marketing - Window dressing

Volume 2006, Issue 08
  • ISSN : 1811-9565

 

Abstract

What's the very first thing you notice about a shop? Its window display, of course. Which is why savvy retailers use their displays as a frontline form of advertising.

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/content/mfsa1/2006/08/EJC74488
2006-08-01
2017-05-25

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