oa Journal of Marketing - In the marketing bull's eye
|Article Title||In the marketing bull's eye|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Issue||Aug / Sep 2006|
The role of internal marketing is to facilitate the building of a relationship with employees. It is selling inside the organization. And it's an important role - Fortune 500's top 200 companies spend three times more on internal communications than the bottom companies do.
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