1887

oa Journal of Marketing - In the marketing bull's eye

 

Abstract

The role of internal marketing is to facilitate the building of a relationship with employees. It is selling inside the organization. And it's an important role - Fortune 500's top 200 companies spend three times more on internal communications than the bottom companies do.

Loading

Article metrics loading...

/content/mfsa1/2006/08/EJC74489
2006-08-01
2016-12-09
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error