oa Journal of Marketing - The rest is the history of Fruit and Veg City
|Article Title||The rest is the history of Fruit and Veg City|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||20 - 21|
|Issue||Aug / Sep 2006|
The brothers Coppin had been in the supply of produce to a large chain for 18 years when they decided in 1993 to make their own retail outlet, on the basis that they knew what the Cape Town consumer wanted.
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