1887

oa Journal of Marketing - The rest is the history of Fruit and Veg City

 

Abstract

The brothers Coppin had been in the supply of produce to a large chain for 18 years when they decided in 1993 to make their own retail outlet, on the basis that they knew what the Cape Town consumer wanted.

Loading

Article metrics loading...

/content/mfsa1/2006/08/EJC74490
2006-08-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error