1887

oa Journal of Marketing - Pricing and value

 

Abstract

'Show me the value, I'll show you the money!'


Why is it that some offerings (products / services / information) can charge exorbitant prices, and people will pay, and yet they are so selective on pricing of other offerings?

Loading

Article metrics loading...

/content/mfsa1/2006/08/EJC74492
2006-08-01
2016-12-08
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error