oa Journal of Marketing - Pricing and value
|Article Title||Pricing and value|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||16 - 17|
|Issue||Aug / Sep 2006|
'Show me the value, I'll show you the money!'
Why is it that some offerings (products / services / information) can charge exorbitant prices, and people will pay, and yet they are so selective on pricing of other offerings?
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