1887

oa Journal of Marketing - Pricing and value

Volume 2006, Issue 08
  • ISSN : 1811-9565

 

Abstract

'Show me the value, I'll show you the money!'


Why is it that some offerings (products / services / information) can charge exorbitant prices, and people will pay, and yet they are so selective on pricing of other offerings?

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/content/mfsa1/2006/08/EJC74492
2006-08-01
2017-02-25

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