oa Journal of Marketing - Meet the marketers
|Article Title||Meet the marketers|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Issue||Aug / Sep 2006|
'A mother will seek out information in order to do the best for her baby. The instinctual behaviour of a mother to provide the best for her baby is one of the cornerstones of a marketing philosophy that has allowed William Wertheim Aymes, Head of NUK, to establish the brand as a clear market leader in its category of baby feeding accessories.
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