1887

oa Journal of Marketing - Meet the marketers

 

Abstract

'A mother will seek out information in order to do the best for her baby. The instinctual behaviour of a mother to provide the best for her baby is one of the cornerstones of a marketing philosophy that has allowed William Wertheim Aymes, Head of NUK, to establish the brand as a clear market leader in its category of baby feeding accessories.

Loading

Article metrics loading...

/content/mfsa1/2006/08/EJC74494
2006-08-01
2016-12-03
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error