1887

oa Journal of Marketing - Meet the marketers

Volume 2006, Issue 08
  • ISSN : 1811-9565

 

Abstract

'A mother will seek out information in order to do the best for her baby. The instinctual behaviour of a mother to provide the best for her baby is one of the cornerstones of a marketing philosophy that has allowed William Wertheim Aymes, Head of NUK, to establish the brand as a clear market leader in its category of baby feeding accessories.

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/content/mfsa1/2006/08/EJC74494
2006-08-01
2017-02-22

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