oa Journal of Marketing - Overnight audience ratings
|Article Title||Overnight audience ratings|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2006|
|Pages||1 - 5|
|Issue||Aug / Sep 2006|
South Africa made the fundamental shift to overnight TAMS audience ratings last month and while advertising agencies, media owners and broadcasters all agree the change was inevitable, there are many practical reasons for the industry's apparent hesitation in embracing the new system.
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