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oa Journal of Marketing - Overnight audience ratings

 

Abstract

South Africa made the fundamental shift to overnight TAMS audience ratings last month and while advertising agencies, media owners and broadcasters all agree the change was inevitable, there are many practical reasons for the industry's apparent hesitation in embracing the new system.

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/content/mfsa1/2006/08/EJC74498
2006-08-01
2016-12-08
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