Media24, publishing arm of media giant Naspers, has again lost a court case to smaller, family controlled rival Ramsay, Son and Parker, over a travel and adventure magazine title. But a broader and more important battle looms and will be decided on the news stands..
It is not very often that someone comes up with a whole new medium. Especially not one that, they claim, reaches more people than any other. They have, you might think, a grasp on reality similar to Jacob Zuma's on acceptable sexual conduct.
After nearly a year at the ACA, I have come to appreciate the diversity and robustness of this dynamic advertising industry. Indeed, there is never a dull moment in the life of the association, and every challenge is a test of the industry's commitment to the cause.
Every brand should deploy some kind of CRM, and while this does not have to involve a backend infrastructure that runs into millions of rands, it will require some technology innovation. CRM, however, should not be deployed to reach each and every customer, as the costs that do go into one-to-one marketing can start cutting into the value you get out of it.
Four years may seem like a long time, but in reality 2010 and the Soccer World Cup in South Africa will be here before we know it. It will be the biggest sporting event ever seen in our country and many savvy marketers will be looking to maximize their adspend, particularly their television investment. Already we've seen a bank and cell phone service provider commit mega millions to this event.