Journal of Marketing - Feb / Mar 2007
Volumes & issues
Feb / Mar 2007
Source: Journal of Marketing 2007, pp 5 –6 (2007)More Less
The Marketing Association of South Africa is introducing a mentoring programme for all marketing students working on their undergraduate degrees. The initiative was inspired by the fact that marketing students are seldom presented with opportunities that provide them with insight into the following : how the marketing environment operates, especially in a South African context; who the key leaders are; as well as the numerous opportunities that exist for them and the valuable contribution they can make to the marketing fraternity.
Author Piero PazziSource: Journal of Marketing 2007 (2007)More Less
'The cost of ... lack of sophistication in pricing is growing day by day. Customers and competitors operating globally in a generally more complex marketing environment are making mundane thinking about pricing a serious threat to the firm's financial well being' writes Farris, Bendle, Pfeifer and Reibstein (2006) in their book Marketing Metrics.
Author Heidi BrauerSource: Journal of Marketing 2007 (2007)More Less
As if I'd do as I was told!? This article began as a '10 Trends for market research in 2007'. With a little crystal-ball gazing as input, a look at the history books of experience and a wider view of market research on the planet and off I go. But those three ingredients led me to another place and the result is '10 things to wish for in the world of market research'. I'm not sure a magic wand is requisite, but here goes?
Author Roger SinclairSource: Journal of Marketing 2007, pp 24 –26 (2007)More Less
In the United States of America there is a 38% chance that each individual who gets married will be divorced at least once. Some people claim that the number is so high because humans are living longer. Fifty years is a lot of time to spend with one partner. A few hundred years ago when the mortality rate was far lower, you only had to wake up beside the same face for half that time and that presumably was prior to the worst effects of aging taking their toll. Nonetheless, getting married is a risk. But the risk is not limited to the marriage breakdown and separation itself.
Author Sean O'KeeffeSource: Journal of Marketing 2007 (2007)More Less
Source: Journal of Marketing 2007 (2007)More Less
With sustainable development high on the agenda of most large companies, many corporates are increasingly moving towards 'green procurement'. This is proving to be advantageous for Sappi Fine Paper South Africa's 'Triple Green' paper, which is starting to gain a healthy foothold within the South African market place.