oa Journal of Marketing - Safyr Bleu maximises washroom advertising
|Article Title||Safyr Bleu maximises washroom advertising|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2007|
|Issue||Feb / Mar 2007|
Aspen exclusively contracted with The Letter Corporation (TLC), washroom-advertising unit of Primedia Unlimited, as the only media platform to advertise its year-end Safyr Bleu campaign for the second consecutive year. The promotion flighted in male and female washrooms of Cinema and Nightlife holdings around Johannesburg, Durban and Cape Town.
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