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oa Journal of Marketing - Safyr Bleu maximises washroom advertising

 

Abstract

Aspen exclusively contracted with The Letter Corporation (TLC), washroom-advertising unit of Primedia Unlimited, as the only media platform to advertise its year-end Safyr Bleu campaign for the second consecutive year. The promotion flighted in male and female washrooms of Cinema and Nightlife holdings around Johannesburg, Durban and Cape Town.

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/content/mfsa1/2007/02/EJC74759
2007-02-01
2016-12-08
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