oa Journal of Marketing - Marketing metrics : the measure of success

Volume 2007, Issue 02
  • ISSN : 1811-9565



As pressure grows on marketers to account for investments made by their departments, research by the University of Pretoria's Gordon Institute of Business Science shows to what extent South African companies effectively measure their marketing spend, what correlation there is to short and long-term business results, and to what extent the above are articulated in shareholder value terms.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error