oa Journal of Marketing - Who holds the power?
|Article Title||Who holds the power?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2007|
|Pages||44 - 45|
|Issue||Feb / Mar 2007|
The decision by the New Zealand Rugby Union (NZRU) last month to rest its top 22 All Blacks players from the first half of the Super 14 tournament has frayed what appeared to be smooth relations between the sponsors of the game and its officials.
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