oa Journal of Marketing - Outdoor : gloves are off
|Article Title||Outdoor : gloves are off|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2007|
|Pages||42 - 43|
|Issue||Feb / Mar 2007|
'With a vigorous and accelerating outdoor advertising demand for innovative and attractive sites, the industry is seeking eye-catching, well-positioned real estate and designs. Outdoor contractors are extremely competitive and fiercely guard their new innovations until they are launched into the public arena,' says Mark Mac Donnell, sales and marketing director, Primedia Outdoor.
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