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oa Journal of Marketing - 'Buy green' boosts sales of 'Triple Green'

 

Abstract

With sustainable development high on the agenda of most large companies, many corporates are increasingly moving towards 'green procurement'. This is proving to be advantageous for Sappi Fine Paper South Africa's 'Triple Green' paper, which is starting to gain a healthy foothold within the South African market place.

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/content/mfsa1/2007/02/EJC74770
2007-02-01
2016-12-03
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