oa Journal of Marketing - Regional radio gets more local
|Article Title||Regional radio gets more local|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2007|
|Issue||Feb / Mar 2007|
They say that when it comes to advertising, regional radio is where it's at, but what about a regional radio station that further segments its already regional offering into four smaller, more localised regions?
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