1887

oa Journal of Marketing - Branded entertainment - deal with it!

Volume 2007, Issue 02
  • ISSN : 1811-9565

 

Abstract

For some time now there have been rumblings from big brand advertisers that the television commercial paradigm needs to be shifted.

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/content/mfsa1/2007/02/EJC74772
2007-02-01
2017-11-22

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