oa Journal of Marketing - Branded entertainment - deal with it!
|Article Title||Branded entertainment - deal with it!|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2007|
|Pages||32 - 33|
|Issue||Feb / Mar 2007|
For some time now there have been rumblings from big brand advertisers that the television commercial paradigm needs to be shifted.
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