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oa Journal of Marketing - In search of a marketing research magic wand - a list of 10 wishes for 2007

Volume 2007, Issue 02
  • ISSN : 1811-9565

 

Abstract

As if I'd do as I was told!? This article began as a '10 Trends for market research in 2007'. With a little crystal-ball gazing as input, a look at the history books of experience and a wider view of market research on the planet and off I go. But those three ingredients led me to another place and the result is '10 things to wish for in the world of market research'. I'm not sure a magic wand is requisite, but here goes?

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/content/mfsa1/2007/02/EJC74780
2007-02-01
2017-07-26

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