oa Journal of Marketing - In search of a marketing research magic wand - a list of 10 wishes for 2007
As if I'd do as I was told!? This article began as a '10 Trends for market research in 2007'. With a little crystal-ball gazing as input, a look at the history books of experience and a wider view of market research on the planet and off I go. But those three ingredients led me to another place and the result is '10 things to wish for in the world of market research'. I'm not sure a magic wand is requisite, but here goes?
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