oa Journal of Marketing - In search of a marketing research magic wand - a list of 10 wishes for 2007

Volume 2007, Issue 02
  • ISSN : 1811-9565



As if I'd do as I was told!? This article began as a '10 Trends for market research in 2007'. With a little crystal-ball gazing as input, a look at the history books of experience and a wider view of market research on the planet and off I go. But those three ingredients led me to another place and the result is '10 things to wish for in the world of market research'. I'm not sure a magic wand is requisite, but here goes?

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error