oa Journal of Marketing - Fill your stock gaps!
|Article Title||Fill your stock gaps!|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2007|
|Issue||Feb / Mar 2007|
Retail competition in South Africa is stiff. With the vast array of products available in retail stores, consumers often stick with the brand they know and trust. But what happens when their choice of product is out of stock?
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