1887

oa Journal of Marketing - Authentic packaging

 

Abstract

Pro-Vita Crispbread is one of a handful of brands falling into the iconic South African brand category, alongside such luminary brands as Mrs Balls Chutney, Ouma Rusks, Bovril, Peppermint Crisp and VW Citi Golf.

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/content/mfsa1/2007/02/EJC74782
2007-02-01
2016-12-09
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