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oa Journal of Marketing - Pricing metrics

 

Abstract

'The cost of ... lack of sophistication in pricing is growing day by day. Customers and competitors operating globally in a generally more complex marketing environment are making mundane thinking about pricing a serious threat to the firm's financial well being' writes Farris, Bendle, Pfeifer and Reibstein (2006) in their book Marketing Metrics.

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/content/mfsa1/2007/02/EJC74783
2007-02-01
2016-12-09
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