oa Journal of Marketing - Marketing Association launches mentoring programme



The Marketing Association of South Africa is introducing a mentoring programme for all marketing students working on their undergraduate degrees. The initiative was inspired by the fact that marketing students are seldom presented with opportunities that provide them with insight into the following : how the marketing environment operates, especially in a South African context; who the key leaders are; as well as the numerous opportunities that exist for them and the valuable contribution they can make to the marketing fraternity.


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