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oa Journal of Marketing - Service with a smile... or a scowl?

 

Abstract

Throughout the industry, marketers and my agency peers lament about poor service and wish for the return of 'the good old days' complaining that the ethos of first-class service has been eroded over past years.

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/content/mfsa1/2007/04/EJC74305
2007-04-01
2016-12-08
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