oa Journal of Marketing - Service with a smile... or a scowl?
|Article Title||Service with a smile... or a scowl?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
Throughout the industry, marketers and my agency peers lament about poor service and wish for the return of 'the good old days' complaining that the ethos of first-class service has been eroded over past years.
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