oa Journal of Marketing - Outdoor measures up
Abstract
Set to radically transform the industry, the survey used to measure outdoor advertising will be completed in 2008. However, results for Gauteng and KZN will be out later this year, making outdoor as measurable as other media formats.
© Publisher

Article metrics loading...
/content/mfsa1/2007/04/EJC74309
2007-04-01
2018-04-20