oa Journal of Marketing - Outdoor measures up
|Article Title||Outdoor measures up|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Pages||48 - 49|
|Issue||Apr / May 2007|
Set to radically transform the industry, the survey used to measure outdoor advertising will be completed in 2008. However, results for Gauteng and KZN will be out later this year, making outdoor as measurable as other media formats.
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