oa Journal of Marketing - Is your radio campaign speaking the right language?
|Article Title||Is your radio campaign speaking the right language?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Gilda De Araujo|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
With so many radio stations in South Africa and each talking to different markets in various regions of the country - how do you know, as a marketer, where to invest your budget and are you communicating your message in a manner that grabs the listener?
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