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oa Journal of Marketing - Is your radio campaign speaking the right language?

 

Abstract

With so many radio stations in South Africa and each talking to different markets in various regions of the country - how do you know, as a marketer, where to invest your budget and are you communicating your message in a manner that grabs the listener?

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/content/mfsa1/2007/04/EJC74311
2007-04-01
2016-12-05
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