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oa Journal of Marketing - Ten big newspaper trends in 2007

 

Abstract

Newspapers remain a vital medium for marketers in spite of the naysayers who've declared the print medium to be dead. So what should marketers look out for in 2007 and beyond on this particular print front?

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/content/mfsa1/2007/04/EJC74313
2007-04-01
2016-12-08
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