oa Journal of Marketing - MPASA and Sappi launch Magazine Advocacy Programme
|Article Title||MPASA and Sappi launch Magazine Advocacy Programme|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
Magazines deliver brand promises to readers when they are at their most relaxed, most receptive and most trusting.
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