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oa Journal of Marketing - MPASA and Sappi launch Magazine Advocacy Programme

Volume 2007, Issue 04
  • ISSN : 1811-9565

 

Abstract

Magazines deliver brand promises to readers when they are at their most relaxed, most receptive and most trusting.

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/content/mfsa1/2007/04/EJC74314
2007-04-01
2017-09-23

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