1887

oa Journal of Marketing - The advance of digital media as a corporate tool

Volume 2007, Issue 04
  • ISSN : 1811-9565

 

Abstract

Advancements in digital technology, leading to the availability of increased cost-effective solutions, coupled with a desire to show technological innovation, have made it increasingly popular for companies to establish their own media networks, commonly referred to as Captive Audience Networks (CAN).

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/content/mfsa1/2007/04/EJC74316
2007-04-01
2017-07-23

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