oa Journal of Marketing - The advance of digital media as a corporate tool
|Article Title||The advance of digital media as a corporate tool|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Pages||39 - 40|
|Issue||Apr / May 2007|
Advancements in digital technology, leading to the availability of increased cost-effective solutions, coupled with a desire to show technological innovation, have made it increasingly popular for companies to establish their own media networks, commonly referred to as Captive Audience Networks (CAN).
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