1887

oa Journal of Marketing - The advance of digital media as a corporate tool

 

Abstract

Advancements in digital technology, leading to the availability of increased cost-effective solutions, coupled with a desire to show technological innovation, have made it increasingly popular for companies to establish their own media networks, commonly referred to as Captive Audience Networks (CAN).

Loading

Article metrics loading...

/content/mfsa1/2007/04/EJC74316
2007-04-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error