oa Journal of Marketing - Getting to grips with CRM



What, exactly, is CRM? Why do we need it, and how can we avoid the failure so often associated with implementation? The Journal of Marketing, in association with Camsoft Solutions and Maximizer Software, introduces a new series examining these issues, helping you get the most out of your CRM strategy. In this edition, we get back to basics, looking at why CRM is here to stay.


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