oa Journal of Marketing - Marketing where innovation will come from
|Article Title||Marketing where innovation will come from|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Pages||30 - 32|
|Issue||Apr / May 2007|
In the past few years marketing's quest for "emotional benefits" has been key, putting the consumer at the heart of brand strategy.
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