oa Journal of Marketing - The 70/30 principle
|Article Title||The 70/30 principle|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
The work of consultants, design companies and ad agencies will only see the light of day after a very vigorous process of interrogation, being signed off by a series of gatekeepers and then finally getting the go ahead in some cases by the CEO or even the board of directors.
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