1887

oa Journal of Marketing - The 70/30 principle

Volume 2007, Issue 04
  • ISSN : 1811-9565

 

Abstract

The work of consultants, design companies and ad agencies will only see the light of day after a very vigorous process of interrogation, being signed off by a series of gatekeepers and then finally getting the go ahead in some cases by the CEO or even the board of directors.

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/content/mfsa1/2007/04/EJC74322
2007-04-01
2017-08-18

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