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oa Journal of Marketing - Blogs - why marketers need them

 

Abstract

Wikipedia, the on-line encyclopaedia, defines a blog as "a user-generated website where entries are made in journal style and displayed in a reverse chronological order." Blog started off as a way for sad lonely people to write to the world about what they are going through.

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/content/mfsa1/2007/04/EJC74326
2007-04-01
2016-12-08
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