oa Journal of Marketing - Sophisticated segmentation
|Article Title||Sophisticated segmentation|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
In today's fiercely competitive commercial landscape, marketers are under ever more pressure to deliver increased return on investment (ROI). Nowhere is this more so than within the discipline of e-mail marketing, where results are tangible and easy to analyse.
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