1887

oa Journal of Marketing - "Trust and its importance in developing long-term, profitable B2B relationships"

 

Abstract

Why do so many companies pay lip service to building relationships based on trust? They rather get in, get the deal and get out. This despite Pareto's law, which clearly shows that 80% of a company's profits come from 20% of its clients.

Loading

Article metrics loading...

/content/mfsa1/2007/04/EJC74330
2007-04-01
2016-12-03
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error