oa Journal of Marketing - "Trust and its importance in developing long-term, profitable B2B relationships"
|Article Title||"Trust and its importance in developing long-term, profitable B2B relationships"|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
Why do so many companies pay lip service to building relationships based on trust? They rather get in, get the deal and get out. This despite Pareto's law, which clearly shows that 80% of a company's profits come from 20% of its clients.
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