oa Journal of Marketing - Easter feast
|Article Title||Easter feast|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
Retailers love a good holiday - and why wouldn't they? After all, when consumers celebrate, the cash register rings. That goes just as much for Easter as any other festive occasion - so what are South African stores doing to ready themselves for the Easter rush?
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