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oa Journal of Marketing - Easter feast

 

Abstract

Retailers love a good holiday - and why wouldn't they? After all, when consumers celebrate, the cash register rings. That goes just as much for Easter as any other festive occasion - so what are South African stores doing to ready themselves for the Easter rush?

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/content/mfsa1/2007/04/EJC74333
2007-04-01
2016-12-09
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