oa Journal of Marketing - Package innovation staying power : how to outlast today's trends
|Article Title||Package innovation staying power : how to outlast today's trends|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Ken Miller and Jim Warner|
|Publication Date||Apr 2007|
|Issue||Apr / May 2007|
To differentiate in a commodity marketplace, marketers need to look for opportunities to ride a lifestyle or cultural wave. In other words you want your product to look fresh and of the moment.
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