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oa Journal of Marketing - Packed with peanut power

 

Abstract

If you were living in South Africa in the Eighties, you probably knew all about Felix Swart, the boy with nine lives. You probably were also a fan of Black Cat Peanut Butter, the iconic brand that gave Felix all his power. Now, more than 20 years later, kids and adults alike continue to enjoy the uncompromising quality of Black Cat.

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/content/mfsa1/2007/04/EJC74336
2007-04-01
2016-12-04
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