oa Journal of Marketing - Packed with peanut power



If you were living in South Africa in the Eighties, you probably knew all about Felix Swart, the boy with nine lives. You probably were also a fan of Black Cat Peanut Butter, the iconic brand that gave Felix all his power. Now, more than 20 years later, kids and adults alike continue to enjoy the uncompromising quality of Black Cat.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error