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oa Journal of Marketing - Putting marketing back on the map

 

Abstract

SA marketing doyens believe marketing has no lustre; it simply measures itself against the relevant advertising campaign. They say marketers are inconsistent, lack credibility in the boardroom and have no understanding of the business plan ..

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/content/mfsa1/2007/04/EJC74340
2007-04-01
2016-12-04
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