oa Journal of Marketing - Putting marketing back on the map
|Article Title||Putting marketing back on the map|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2007|
|Pages||1 - 4|
|Issue||Apr / May 2007|
SA marketing doyens believe marketing has no lustre; it simply measures itself against the relevant advertising campaign. They say marketers are inconsistent, lack credibility in the boardroom and have no understanding of the business plan ..
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