oa Journal of Marketing - Should we be thinking out of the box or off the box?
|Article Title||Should we be thinking out of the box or off the box?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
As we enter the seasonal briefing-planning cycle, many marketers may well experience a sense of 'purchase remorse' as they review their achievements for the past advertising period. Even if business targets were met, did you really make the difference you anticipated?
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