1887

oa Journal of Marketing - Unify marketing with an integrated platform

Volume 2007, Issue 10
  • ISSN : 1811-9565

 

Abstract

Integrated marketing offers the promise of unifying the entire marketing process, from internal activities conducted by the marketing department, to a consistently projected brand and customer experience.

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/content/mfsa1/2007/10/EJC75240
2007-10-01
2017-04-29

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