oa Journal of Marketing - Unify marketing with an integrated platform
|Article Title||Unify marketing with an integrated platform|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2007|
|Issue||Oct / Nov 2007|
Integrated marketing offers the promise of unifying the entire marketing process, from internal activities conducted by the marketing department, to a consistently projected brand and customer experience.
Article metrics loading...